NOT JUST A BOTTLE. A WILD SOLUTION.

We're a purpose-led company connecting people to wild places and circular waste innovation, through products that fund real-world impact.

Every product sold removes 5kg of plastic waste from the African bush — equivalent of 500 plastic bottles — waste that would otherwise pollute the environment, endanger wildlife or end up in our oceans.

OUR MISSION

Accelerate Africa's transition to a circular waste economy.

We do this by partnering with Africa's most innovative waste companies, funding the removal of 5kg of plastic for every product sold.

THE WASTE PROBLEM

Plastic pollution in Africa is an escalating crisis. Millions of tons of plastic are produced each year, and this figure is projected to double by 2030 due to rapid population growth and urbanisation. The lack of adequate waste management systems allows much of this plastic to go unchecked, posing serious threats to wildlife, ecosystems, and the health of local communities.

Addressing this challenge requires private investment. Without it, waste management partners struggle to support the waste pickers who play a crucial role in collecting and processing plastic waste. These individuals are the unsung heroes on the front lines of this crisis, yet their work relies heavily on consistent private funding.

OUR PRODUCTS

Our Bush Bottles and Bush Tumblers are engineered to last with double-wall vacuum insulation, keeping drinks cold for 18 hours and hot for 9 hours. Made from sustainable 18/8 stainless steel, they're BPA-free and feature unique animal footprints.

Even if you've never been to Africa, its magic can be felt in stories, in documentaries, in dreams. Help us keep it wild by purchasing one of our products.

LAUGHTER IS THE GLUE TO HUMANITY

We're accelerating Africa's circular waste transition with a bit of fun and humour! Our approach combines environmental impact with engaging storytelling that connects people to the wild places we're working to protect.